LUXURY RETAIL

Amid muted luxury spending, a chief executive at a high-end department store was looking for ideas to generate growth. What was the competition doing to combat this problem? What new trends were surfacing? What did the retail landscape look like now? How had the recession changed the things? Where were his customers shopping now?

 

Using an Isotov analysis report that looked at both high-end retailers and high-end manufacturers together with competitive intelligence data, the CEO quickly learned that focusing on his off-price outlets, her business would generate growth without diluting the brand. Isotov explained that expansion of retail outlets allowed luxury retailers to sell to a wider range of customers without having to offer big discounts at regular stores; which saved profit margins and liquidated excess goods.