HAMBURGER JOINTS

An executive vice-president of a Chicago-based restaurant consultancy was aware that the burger market seemed to be saturated with a drive-thru, seemingly, on every corner. Americans love their burgers. So what were the latest trends? What kinds of burgers were “hot”? Where should a new “burger joint” be located?

 

He was right. Market research revealed that so-called “better burger” joints are one of the fastest-growing segments of the restaurant industry. The VP was able to put together a client presentation that showed deep industry knowledge and foresight; and could potentially save his client millions of dollars in risky business ventures in the wrong environment.